I am Elisa Aramu, I am 29 years old and I was born and raised in Biella, a city located in the north west of Italy, well known for its textile industry. I graduated in Business Administration from the University of Turin and after a short study period in Canada, I moved for a few years to Paris where I studied and worked in retail and marketing. Now I am back in Italy and I dedicate myself to Aramù.
VERONICA GAUTSCHI PRESENTS HER BRAND: How was your passion for fashion born? The passion for creation comes from the family and passes between painting, music and art in all its creative forms. Since I was a child, I created clothes and accessories for my dolls with my mother's fabric scraps and simple handicrafts. Growing up, I cultivated this passion by studying design and I believe I have combined in my brand the rigor and geometric shapes typical of Swiss design, with the elegant and timeless style of my Italian origins. How would you define your style? A linear, ethereal and timeless style. IMAGE FROM VERONICA
Our project, the T-BAR model, was born by chance, one evening during a dinner. We talked about things that we like and that we struggled to find around the shops, with a model and a quality that respected our ideas and our choices. While we were chatting, Serena drew a shoe on the napkin … very close to the one we then made … and so, with a few numbers and a wealth of ideas and sensations, we launched ourselves! We decided to get passionate about this world, made up of craftsmanship - of Italian productions and stories, and we
Designer is just another way of saying "creative" and being creative is very similar to being an artist, but in a spectrum that is perhaps more generic and less strictly compatible with a particular sector, such as that of visual arts for example, its characteristics and its clichés. All artists are creative, but not the other way around.
Inspiration comes from observation, from beauty, from the accumulation of information, even in spite of ourselves that settle in our memory. At some point I want to give life to what I feel. So I am looking for the “writers” of my thought, in this case the architects Lazzarini & Pickering who know how to give an aesthetic response to my creative intellectual need.
I have always wanted to code a language that could adhere to my thoughts. I wanted to read the contemporary with a personal vocabulary. I insert my woman in this whole contemplative process, bearing witness to it for a 'minor' aesthetic, but very necessary for the gaze of my reflections. Fashion was the almost natural landing of this desire of mine.
Studio Ø is a craft and design laboratory founded in 2017 by Beatrice and Elena, both trained at the University of Architecture of Cesena. Recently the staff has expanded by opening the doors to Francesca, a former fellow student who, in addition to helping us in the design and implementation, takes care of the social part.