/  Design   /  GIUSEPPE AREZZI



Giuseppe Arezzi, a young Italian designer, graduated from the Faculty of Design of Politecnico di Milano. In 2017 he founded Giuseppe Arezzi Design Studio, collaborating with various institutions, galleries and universities including the Polytechnic of Milan, the Domus Academy, the Italian Cultural Institute in Paris and many others. He tells us a little about himself, his work and the future of design.

When did you get interested in design?

There was no precise moment, I think my interest in design was born from the influences of my family. My grandfather was a furniture dealer of the best Made In Italy brands and I grew up surrounded by design objects. I decided to study design by vocation and today I consider myself a lucky professional because I work for passion!

Is there, or has there been, someone or something that has influenced your work?

From an early age, I leafed through design magazines, from Abitare and Interni to El Croquis, but the best discoveries I made as a mature student and partly as a professional. To name some names I admire: Maria Giuseppina Grasso Cannizzo, Alberto Giacometti, Peter Zumthor, Enzo Mari, Anne Holtrop, Jasper Morrison, Naoto Fukasawa, Andrea Zittel. I am interested in pure and integral projects and designers who do not compromise and who carry out their work in a monastic and obsessive way.

When you work on a project, where do you start from?

I always prefer to start with a brief because I believe that the projects that are requested of you are the truest ones as they probably arise from a specific need. Then I always start with a conceptual research that does not necessarily investigate the world of design but anthropology, photography, sociology, art, geography and various disciplines that humanity has always studied.

What is the most important thing for you in your work?

Integrity and consistency, I always ask myself if a project makes sense to exist both in the world and in my portfolio.

What is your favorite project to date and why?

My favorite project I still have to do and it will probably be the set of all the projects I have done and will do: the project of my “Ideal World” as Enzo Mari would say.

What is the element that determines the success of a project?

Each project can have different types of success: media success, cultural success, economic success… But I don’t know if success can be planned.

Solista | Produced by Desine 2018 | Photo by MAX ROMMEL

What do you think of the world of design today?

I can try to describe it with some adjectives: confused, ambiguous, psychedelic, worldly, phobic, spectacular, artifact.

In your opinion, what is the future of design?

I hope to see more and more of the smart, fresh and educational projects.

Canestra autoproduzione 2014 | Photo by MAX ROMMEL

What advice would you give to a student eager to pursue your career?

This is a job that may seem fun on the surface and in some aspects it is, but it also requires great seriousness. It is no longer just a question of curiosity but also of tenacity and dedication. Cultivate the resistance!

Do you have any plans for the future?

I have many plans for the present, for the future we will see but I certainly see it as exciting for everyone!

Portrait of Giuseppe Arezzi by Melissa Carnemolla





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