INTERVIEW WITH DANIELA GAROFALO, CREATIVE DIRECTOR OF LUCEDEIMIEIOCCHI:
How was your jewelry brand born?
Lucedeimieiocchi was born from an elegant understanding and refined love story, which binds a mother with her daughter. We invest the same love in our jewels, passion, dedication, attachment, admiration. Our creations dress women in all shades, women who tell their stories, get excited, dream, rejoice, smile, love, light up.
What makes a piece of jewelry extraordinary?
I am increasingly convinced that a piece of jewelry can and must have narrative potential, a content to be shared through original forms.
What is your goal?
The goal is to be present in niche jewelers, to give space to the story of the artifact.
A piece of jewelry that you have recently created?
Recently the “Aurora” piece of jewerly was born in the collection, earrings in 18 kt sandblasted gold, pearls, diamonds, imagining that pearl and sand are part of the same habitat, the name is inspired by a very important person, who has recently entered the sphere of my dearest affections.
What message do you want to give with your creations? What story do you want to tell with your jewelry?
Lucedeimieiocchi is a young jewelry brand, which has focused precisely on emotion and the Italian spirit to stand out. The very naming of the brand embodies the essence of emotion: through the sinuosity of the shapes of our jewels we want to inspire and characterize those who will wear them, with something unique. The uniqueness that distinguishes us is also given by the Italian character of our products: everything that revolves around Lucedeimieiocchi is completely Made in Italy, from packaging, through design and processing, we support only Italian companies and figures. It is from the combination of emotion and Made in Italy that our creations take shape, ranging from the timeless and sophisticated classic to the trendiest jewels with an innovative design.
How do you see your future?
The passion I invest in my work, research, creativity, commitment, love, are the essential elements to achieve the goals set and to look forward to a bright future.